Creating a Library Marketing Plan

 Registration is closed for this event
A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience, understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type.

Learning Objectives:

  • Understanding and applying the concepts of marketing
  • Developing and implementing a marketing plan
  • Assessing the effectiveness of a marketing plan

Session Duration:
This course consists of two 2-hour sessions.

Instructor:  Jodie Borgerding -

Contact Hours: 4

August 29 - 31, 2023

2:00 pm - 4:00 pm CDT

Online Classroom
United States

Phone: 800-843-8482

Amigos Member Individual Registration $180.00
Non-member Individual Registration $360.00