Serving the Neurodiverse Library User
Note: This class was originally scheduled for September.
Marketing & Outreach topic of courses
Know & Go: Plain Language Communication in Libraries
Plain language must be organized, clear, and concise for all audiences. Libraries can implement plain language to ensure communications are understood the first time the message is seen or heard. Investigate the guidelines for using plain language in library communications and initiate strategies to improve existing language in library documents.
Know & Go: Understanding Creative Commons Licensing
Creative Commons licenses offer an easy and effective way to identify images, music, and other content for use and reuse. This overview of Creative Commons will explain the copyright implications of CC-licensed materials and how they relate to public domain and fair use. During this one-hour session, participants will learn how Creative Commons licensing continues to evolve, how to find Creative Commons-licensed materials, and apply Creative Commons licenses to their own work.
Toward Trans-Inclusive Librarianship
All libraries can provide a trans-inclusive respite for transgender community members and their own staff. Move toward a trans-inclusive environment for patrons and staff by learning to create and maintain safe and welcoming spaces, collections, and programs. Develop a feeling for helpful inclusive language and gain confidence with practical tips that can be applied to sometimes difficult real-world scenarios.
Foundations of Intellectual Freedom
Libraries often must justify collection decisions and find creative ways to remove barriers to access. Attaining a broad understanding of intellectual freedom as a professional value will strengthen librarian’s ability to navigate challenges and implement effective policies.
The Accidental Library Fundraiser
While rarely part of education and training, library staff are often tasked with assisting or leading fundraising for library projects or programs. Grants, donations, gifts, and fundraising events all play into this informative session that will get anyone started on the path to supporting your library.
Excellence in Library Services to Older Adults
The older adult population is a diverse and fast-growing population in the United States, with a range of interests and levels of engagement. Older adults are often a driving force behind support and participation with the public library and library staff can design programs and services with older adults in mind.
Discover what older adults want from their local library. Explore programs and resources for older adults. And consider the possible challenges inherent in serving older adults.
Soft Skills for Library Staff
Soft skills such as active listening, emotional intelligence, and adaptability form a critical foundation for successful library work, shaping how library staff communicate, collaborate, and respond to the needs of both patrons and colleagues. Emphasis is placed on recognizing key soft skills, understanding their impact across an organization, and exploring practical methods for assessing strengths and identifying opportunities for growth. Strategies are also highlighted for integrating soft skill development into everyday practice.
Know & Go: Quick and Easy Tips for Using Canva
Canva is a popular platform for creating flyers, posters, presentations and more. Join us to learn some quick and easy tips for utilizing the best new content from Canva. Get ideas for making graphics for your programs, websites, emails and social media marketing.
Creating a Library Marketing Plan
If your library struggles to get the right messages to the right people and show those people how valuable the library is to help them solve their problems, a solid marketing plan can make all the difference. By performing an analysis of the environment in your library and service area (also known as a SWOT analysis), and selecting the right channels for your messages, you'll define your target audience, understand what that audience wants and needs, and develop a messaging strategy that resonates with them.