Creating visual content that can easily move from one platform to another - from social media to websites, digital signage, and newsletters - allows libraries to work smarter and strengthen the brand experience across audiences. Explore practical strategies for planning, adapting, and repurposing visual content while keeping messaging clear and consistent across a variety of platforms. Participants will explore how to think in "content families," design with reuse in mind, and make small adjustments that work within the constraints of different mediums.

Two library teams partnered to challenge the assumption that college students don’t read and to amplify underrepresented voices through community-driven collections. By examining what students want to read and how they engage with library materials, the project revealed that this perception and the push to elevate diverse voices are deeply connected. This collaboration between the Student Learning and Engagement team and the Acquisitions team combines expertise in outreach, instruction, and collection development, supported by faculty, staff, and student employees.

Creating compelling media content is essential for today’s libraries. This hands-on session is designed for library staff who create media content specifically to support outreach, programming, and events. Using Canva, participants will learn how to streamline their design workflow and transform a single message into cohesive materials for print, social media, and video.

Book displays are a prime example of the creative – practical mindset that guides many areas of library work. In keeping with that dual mindset, this session explores both the creative evolution (getting to that bodacious display) and the practical considerations (we’re professionals, after all) that occur in the book display process. With creativity and curiosity at the forefront, uncover methods for finding theme ideas, curating the book list, and assembling the display, as well as some strategies to offset practical challenges like limited resources, burnout, and other roadblocks.

Explore how libraries become an indespesible part of patrons' lives.

Online information. A noisy marketplace. Budget constraints. Many things can get in the way of marketing your library or library services. But a powerful story, well-told across staff, can break through the noise and boost your library's reach. By putting patrons at the center of the library story and focusing on community successes, you can empower staff to strengthen relationships with patrons, build confidence in and credibility for the library, and grow your organization by harnessing a powerful yet accessible word of mouth marketing strategy.