Marketing & Outreach topic of courses

Empowering Staff to Advocate and Guide the Library’s Story

Online information. A noisy marketplace. Budget constraints. Many things can get in the way of marketing your library or library services. But a powerful story, well-told across staff, can break through the noise and boost your library's reach. By putting patrons at the center of the library story and focusing on community successes, you can empower staff to strengthen relationships with patrons, build confidence in and credibility for the library, and grow your organization by harnessing a powerful yet accessible word of mouth marketing strategy.

Know & Go: Crafting Compelling Copy

Does your marketing copy sometimes feel flat and repetitive rather than engaging and designed to appeal to a target audience? This webinar is for anyone looking to enhance their marketing skills! "Crafting Compelling Copy” will cover essential techniques for writing persuasive and effective marketing materials. Learn how to capture your audience's attention, convey your library’s value, and create compelling calls to action. We'll explore the principles of good copywriting and share practical tips tailored for library services.

Developing a Social Media Strategy

Social media can be fun, informative, and engaging - but to do any of this, it needs to be strategic. For libraries interested in expanding their social media reach while still maintaining regular duties, this overview will provide straightforward guidance for establishing goals and presence, analyzing audiences across platforms, and developing and deploying content on a regular schedule and with engagement in mind. With the right approach, social media can become a tool that is shared by library staff and helps define the library in the community.

Developing Community Support and Building Creative Partnerships

Libraries reach different community groups and develop mutually beneficial partnerships to expand ideas, increase reach, and propel communities toward common goals. Focusing on the fundamentals of how to identify potential community partners and create these relationships, become empowered to reach out to the community to help develop unique programs that bring in new users. Identify common evaluation methods to predict and address challenges, ensuring that the library and the partner organization continue to connect in ways that benefit both.

Know & Go: Donation and Gift Policy Best Practices for Libraries

Gifts and donations to libraries require careful development and consideration. And the terms for acceptance, retention, and use of gifts and donations should be well-documented and communicated. Explore best practices in gift and donation policies for libraries and discover new ways to make the best case for effective donation- and gift-making to your library.

Know & Go: Understanding Creative Commons Licensing

Creative Commons licenses offer an easy and effective way to identify images, music, and other content for use and reuse. This overview of Creative Commons will explain the copyright implications of CC-licensed materials and how they differ from public domain and fair use. Get ready to find Creative Commons-licensed materials, promote their usage, and even help license work under the Commons.

Toward Trans-Inclusive Librarianship

All libraries can provide a trans-inclusive respite for transgender community members and their own staff. Move toward a trans-inclusive environment for patrons and staff by learning to create and maintain safe and welcoming spaces, collections, and programs. Develop a feeling for helpful inclusive language and gain confidence with practical tips that can be applied to sometimes difficult real-world scenarios.
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