Communication Planning for Libraries

Course Description
Course Type: 
Status: 

Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.

Learning Objectives: 
  • Identify and describe the elements of the communication planning process.
  • Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
  • Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
  • Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.
Target Audience: 
Librarians and staff who are interested in or have been tasked with overseeing their library's marketing and communication efforts.
Prerequisites: 

None

Homework Expectations and Completion Requirements: 
  • Students will participate in class discussion and complete individual assignment.
  • It is designed for individual participation; each individual must register.
Session Duration: 
This course consists of two 2-hour sessions.
Continuing Education Credit
Contact Hours: 
4
Fees
Amigos Member Early Bird Fee: 
$140.00
Amigos Member Fee: 
$165.00
Non-member Early Bird Fee: 
$175.00
Non-member Fee: 
$200.00
Scheduled Dates

March 13 & 15, 2018, 2:00 pm - 4:00 pm CDT (Register Now) -- Early Bird Deadline: February 19