Strategic Communication Planning for Libraries

Scheduled Dates
Course Description

Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.

Course Type: 
Target Audience: 
Librarians and staff who are interested in or have been tasked with overseeing their library's marketing and communication efforts.
Prerequisites

None

Learning Objectives
  • Identify and describe the elements of the communication planning process.
  • Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
  • Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
  • Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.
Homework Expectations
  • Students will participate in class discussion and complete individual assignment.
  • It is designed for individual participation; each individual must register.
Session Information
Session Duration: 
This course consists of two 2-hour sessions.
Contact Hours: 
4
Instructor
Fees
Amigos Member Early Bird Fee: 
$140.00
Amigos Member Fee: 
$165.00
Non-member Early Bird Fee: 
$195.00
Non-member Fee: 
$220.00