Know & Go: Writing Effective Alternative Text

Writing effective alternative (alt) text is a key component of creating accessible documents and websites. For beginners or those with limited experience, knowing exactly what to write can be difficult. Explore best practices for writing alt text for different types of images, both information and decorative, and learn some common mistakes to avoid. Active participation in hands-on practice examples will be strongly encouraged.

Empowering Staff to Advocate and Guide the Library’s Story

Online information. A noisy marketplace. Budget constraints. Many things can get in the way of marketing your library or library services. But a powerful story, well-told across staff, can break through the noise and boost your library's reach. By putting patrons at the center of the library story and focusing on community successes, you can empower staff to strengthen relationships with patrons, build confidence in and credibility for the library, and grow your organization by harnessing a powerful yet accessible word of mouth marketing strategy.