Does your marketing copy sometimes feel flat and repetitive rather than engaging and designed to appeal to a target audience? This webinar is for anyone looking to enhance their marketing skills! "Crafting Compelling Copy” will cover essential techniques for writing persuasive and effective marketing materials. Learn how to capture your audience's attention, convey your library’s value, and create compelling calls to action. We'll explore the principles of good copywriting and share practical tips tailored for library services.

Libraries have always coexisted with mold and mildew, happily and unhappily. Examine how mold affects library facilities and collections today. Equip library staff and facilities managers with the training and strategies necessary to protect their library collections, patrons, and staff from the disruptions posed by mold or mildew.

Health literacy is obtaining, processing, and understanding basic health information and services. The National Assessment of Adult Literacy indicates that only 12% of Americans have the necessary health literacy skills to meet their needs, including locating health services, understanding drug labels, and following treatment instructions. This session explores reliable consumer health resources and ways to determine the quality and trustworthiness of online health information.

Change can often happen when we are already deep into a rhythm, process, or workflow, requiring a quick pivot to new services, responsibilities, and roles. Strong, cohesive teams position an organization to successfully face transitions such as reorganizations, staff vacancies and changeover, and external upheaval. With a focus on teambuilding and collective planning during times of transition, organizations can find new paths and navigate changed roles.

Whether you are working with colleagues, engaging community partners, or getting active in professional organizations – meetings are a fact of life for library staff. Save valuable time and motivate others by learning the most efficient ways of preparing for and running everyday meetings. With practical guidance and proven tools, learn how to the make the most effective use of conveners’ and participants’ time while avoiding common pitfalls. Leave with practical tips to plan, facilitate, and follow-up after different types of meetings.

There are times when we seek board or committee service and then there are times when we are called to board or committee service. Discover the first steps in becoming a great board or committee member. Become versed in board and committee best practices.

Bedbugs remain a constant concern for libraries and other public spaces – and more and more it seems like a question of when, not if. Learn how bedbugs affect library facilities and collections today. Equip library staff and facilities managers with the training and strategies necessary to protect their library collections, patrons, and staff from the disruptions posed by bedbug infestations.

Gifts and donations to libraries require careful development and consideration. And the terms for acceptance, retention, and use of gifts and donations should be well-documented and communicated. Explore best practices in gift and donation policies for libraries and discover new ways to make the best case for effective donation- and gift-making to your library.

Climate change is one of the most critical issues of our time. Every library can play a role in communicating accurate information and inspiring action. Enhance climate literacy and climate change awareness of library staff. Empower staff contributions to climate change awareness and education within their communities.

ChatGPT and other generative AI tools have the potential to disrupt many librarians’ approaches to library instruction. Join library leaders from the University of the Incarnate Word (Texas) to hear how they are developing co-curricular learning outcomes for generative AI and information literacy applications.