Location
Texas
Job Summary:
The Library Marketing & Engagement Coordinator is responsible for marketing activities related to the library and assisting the dean with donor relations.
Duties & Essential Job Functions:
- Assists in library-wide marketing efforts by developing a library marketing plan; assisting with the planning, design, and creation of marketing and public relations materials using new and traditional media; writing copy and designing promotional materials; and.
- Coordinates with university marketing offices and other applicable external groups to ensure adherence to existing marketing and communication brand standards and to ensure integrated advancement of TCU.
- Coordinates events by determining meeting requirements and contracting with vendors on and off campus; planning and attending library functions for the MCB Library with on-campus partners, with donors, and with the Friends of the TCU Library; and providing coordination and assistance for events with the Executive Board of the Friends of the TCU Library.
- Assists the Dean with fundraising by developing a database of library donors; developing reports that summarize giving patterns; creating effective letters to donors; and representing the Dean with donors and potential donors.
- Manages administrative projects for the Dean by overseeing departmental planning, evaluation, and assessment projects by compiling and collating data using internal databases, spreadsheets, and commercial products; and generating summary reports based on departmental findings.
- Coordinates library publications by using specialized software; writing content; fact checking and researching information; design and layout; and sending mailings by email and print distribution methods.
- Facilitates library objectives by explaining library guidelines and procedures to parents, students, and staff; advising dean on policy and procedure improvements and implementing changes.
- Performs other related duties as assigned.
Required Education & Experience:
- Bachelor's degree and 3 years' experience in marketing, public relations, fundraising, advancement, library administration, or other related field.
OR
- High School Diploma or GED equivalent and 7 years’ experience in marketing, public relations, fundraising, advancement, library administration, or other related field.
Knowledge, Skills & Abilities:
- Knowledge of experience with fundraising or marketing or public relations with relevant usefulness to a university library.
- Knowledge of using traditional or new media for marketing and fundraising (such as twitter, YouTube, or Facebook.
- Knowledge of customer service techniques.
- Knowledge of research techniques.
- Knowledge of designing and publishing brochures or newsletters.
- Skill in components of Microsoft Office (particularly MS Excel and Access).
- Ability to review and make recommendations to improve and streamline processes.
- Ability to clearly communicate verbally and in writing.
Priority Deadline – May 26, 2026