Creating a Library Marketing Plan

Scheduled Dates
Course Details
Course Type: 
Course Description

A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience, understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type.

Learning objectives for this session include
  • Understanding and applying the concepts of marketing
  • Developing and implementing a marketing plan
  • Assessing the effectiveness of a marketing plan
Session Information
Session Duration: 
This course consists of two 2-hour sessions.
Contact Hours: 
4
Instructor
learning@amigos.org or (972) 340-2829