Keeping up with marketing research can be challenging, particularly as new trends, tools, and strategies emerge across multiple disciplines. Oxford University Press (OUP) has expanded its Oxford Bibliographies collection with Oxford Bibliographies in Marketing, a new resource designed to help researchers, faculty, and students quickly identifyauthoritative sources in the field.
Part of the broader Oxford Bibliographies platform, this resource offers expert-curated research guides that point users to the most significant and influential publications on key marketing topics. Rather than sorting through hundreds of articles and publications, users can begin with recommendations selected and reviewed by leading scholars.
Topics span foundational and emerging areas of marketing, including consumer behavior, brand management, digital marketing, customer experience, and strategic decision-making. As the collection grows, it will continue to provide libraries with trusted content that supports teaching, learning, and research needs.
For academic libraries supporting business, communications, and marketing programs, Oxford Bibliographies in Marketing offers a valuable starting point for research while helping users navigate an increasingly complex information landscape.
To learn more about OUP resources available through Amigos Member Discount Services, visit the Oxford University Press vendor page or request a quote through Amigos at mds@amigos.org.