PolicyMap offers easy-to-use online mapping with data on demographics, real estate, health, jobs and more in communities across the US. From the classroom to the boardroom, thousands of organizations trust PolicyMap to find the right data for their research, market studies, business planning, site selection, grant applications, and impact analysis. PolicyMap recently announced the launch of the anticipated Claritas PRIZM® Premier data, a detailed segmentation dataset offering insight into consumer behavior and lifestyle patterns across 68 demographic groups. To help users learn about the benefits and use cases, PolicyMap is offering July MapChats webinars to show practical applications of this powerful market segmentation tool tailored for both public libraries and academic institutions.
For Public Libraries
Discover how your public library can leverage Claritas PRIZM® Premier data on PolicyMap to deepen their impact on the communities they serve. Learn how this industry-leading market segmentation tool can empower library staff to enhance strategic planning, tailor programming, and strengthen funding proposals with rich demographic and consumer behavior insights. Equip your patrons—small business owners, entrepreneurs, and local leaders—with actionable data to support their ventures. Join us to explore real-world applications and make your library a hub for data-driven decisions.
Register for Unlocking Community Insights with Claritas PRIZM® Premier for Public Libraries
July 8, 2025, 12:00 pm Central
For Colleges and Universities
Bring real-world data analysis into your classroom with Claritas PRIZM® Premier on PolicyMap. This webinar showcases how professors, researchers, and students can harness this powerful segmentation data to enhance coursework, develop market strategies, and drive community projects. Explore applications for business planning, marketing campaigns, and urban development using detailed insights into demographics, lifestyles, and consumer behaviors. Join to see how PolicyMap’s integration of PRIZM data can elevate academic learning and research.
Register for Enhancing Academic Excellence with Claritas PRIZM® Premier for Colleges and Universities
July 10, 2025, 12:00 pm Central