IGI Global Offers Free Access During October to Article on Target Marketing

With advancing developments in targeted marketing, consumers now receive tailored advertising geared toward individual interest rather than being blasted with irrelevant information. Companies such as Amazon and eBay save items you have viewed on their webpages and subtly slide them into ads on the bottom and sidebars of your browser while you peruse other sites.

During October, IGI Global is offering open access to the chapter "Target Marketing and Ethics Brand Advertising and Marketing Campaigns" from Northcentral University scholars Gyongyi K. Fogel and Lorinda F. Lewis. The article evaluates and discusses the ethics of strategic marketing. It also examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice.

IGI Global is one of the leading publishers of books, journals, and databases on information and computer science technology applied to business and public administration, engineering, education, medicine and healthcare, and social science. FREE lifetime e-access is now available with all print journal subscriptions.

For more information on IGI Global products, contact Christopher Burke, burke@amigos.org or 800-843-8482, ext. 2805.