Know & Go: What Does Your Community Want? Using Google Search Data for Planning and Outreach

Course Description
Course Type: 

Librarians often rely on gut instinct or tried and true measures when deciding what to provide to their community. But is there any data that can help make these decisions? We've collected Google search data in 3000 library service areas, with some surprising results! In this hour-long session, we'll help you find data specific for your library and teach you how to use it. Knowing what your community wants will supercharge your outreach efforts and transform the way you select and evaluate resources.

Learning Objectives: 
  • Find and evaluate new sources of data, statistics, and information relating to your library
  • Identify strategies and construct tactics that are consistent with research findings
Target Audience: 
This course is suited for anyone involved with marketing, outreach, and leadership.


Session Duration: 
This course consists of a 1-hour session.
Peter Veilkonja -
Amigos Member Early Bird Fee: 
Amigos Member Fee: 
Non-member Early Bird Fee: 
Non-member Fee: 
Scheduled Dates