Know & Go: Market Your Library with Google Ad Grants

Scheduled Dates
Course Description

Did you know that libraries and nonprofits qualify for $10,000 a month in advertising credit from Google? That’s enough to show up at the top of search results 250,000 times! In this webinar, library digital marketer, Trey Gordner, will teach you how and why to take advantage of this free program. We’ll introduce you to paid search advertising, explain the Google Ad Grants application process, and discuss successful results from libraries across the country.

Course Type: 
Target Audience: 
This webinar is designed for librarians and library staff who handle marketing, outreach, public/community relations, or web services at public libraries, libraries with 501c3 status, or libraries with affiliated 501c3 organizations.
Prerequisites

None

Learning Objectives
  • Understand the basics of paid search advertising
  • Apply for the Google Ad Grants unassisted (and know where to go for help)
  • Identify opportunities for paid search at their own libraries
Homework Expectations
  • None
  • This event is open to group registration; no CEUs are available for this event.
Session Information
Session Duration: 
This course consists of a 1-hour session.
Instructor
Trey Gordner - learning@amigos.org
Fees
Amigos Member Fee: 
$0.00
Non-member Fee: 
$35.00