Know & Go: Market Your Library with Google Ad Grants

Did you know that libraries and nonprofits qualify for $10,000 a month in advertising credit from Google? That’s enough to show up at the top of search results 250,000 times! In this webinar, library digital marketer, Trey Gordner, will teach you how and why to take advantage of this free program. We’ll introduce you to paid search advertising, explain the Google Ad Grants application process, and discuss successful results from libraries across the country.
 

Learning Objectives:

  • Understand the basics of paid search advertising
  • Apply for the Google Ad Grants unassisted (and know where to go for help)
  • Identify opportunities for paid search at their own libraries

Target Audience:
This webinar is designed for librarians and library staff who handle marketing, outreach, public/community relations, or web services at public libraries, libraries with 501c3 status, or libraries with affiliated 501c3 organizations.

Prerequisites:
None

Homework Expectations and Completion Requirements:

  • None
  • This event is open to group registration; no CEUs are available for this event.

Technical Requirements:
Visit Adobe's detailed requirements page for an in-depth list or run a system and connection test on your computer now.

Session Duration:
This course consists of a one 1-hour session.

Instructor:  Trey Gordner - learning@amigos.org

 

March 12, 2018

1:30 pm - 2:30 pm CDT

Live Online

Phone: 800-843-8482
Email:

Amigos Member $ 0.00
Non-member $ 35.00

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https://www.amigos.org/civicrm/event/info?id=954&reset=1