Communication Planning for Libraries

Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.

Learning Objectives:

  • Identify and describe the elements of the communication planning process.
  • Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
  • Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
  • Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.

Target Audience:
Librarians and staff who are interested in or have been tasked with overseeing their library's marketing and communication efforts.

Prerequisites:
None

Homework Expectations and Completion Requirements:

  • Students will participate in class discussion and complete individual assignment.
  • It is designed for individual participation; each individual must register.

Technical Requirements:
Live Online System Requirements

Session Duration:
This course consists of two 2-hour sessions.

Instructor:  Jodie Borgerding - borgerding@amigos.org

Continuing Education Credit:
Contact Hours: 4

March 13 & 15, 2018
2:00 pm - 4:00 pm CDT

Live Online

Phone: 800-843-8482
Email:


Amigos Member Early Bird Individual Registration $ 140.00
Non-member Early Bird Individual Registration $ 175.00

Help spread the word

Please help us and let your friends, colleagues and followers know about our page: Communication Planning for Libraries


You can also share the below link in an email or on your website.
https://www.amigos.org/civicrm/event/info?id=953&reset=1