Creating a Library Marketing Plan

Effective marketing of your library's services involves going beyond creating displays and posting on social media. The way you market your library can help you better communicate about your library and build better conversations and relationships with patrons. A marketing plan is a document that supports your library's vision and mission through different methods of outreach. Having a good marketing plan in place and enabled will help you create a data-driven actionable blueprint to deliver the results you want.

In this workshop, learn how to create a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.

Learning Objectives:

  • Understand and apply marketing concepts
  • Develop and implement a marketing plan
  • Assess the effectiveness of the marketing plan

Target Audience:


Homework Expectations and Completion Requirements:

Technical Requirements:
Visit BigBlueButton's detailed requirements page or BigBlueButton's Mobile FAQ's for more in-depth information.

Session Duration:
This course consists of one 2-hour session.

Instructor:  Jodie Borgerding -

Continuing Education Credit:
Contact Hours: 2

September 9 - 11, 2020

10:00 am - 12:00 pm CDT

Online Classroom
United States

Phone: 800-843-8482

Amigos Member Early Bird Individual Registration $ 140.00
Non-member Early Bird Individual Registration $ 195.00

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