Creating a Library Marketing Plan
In this workshop, learn how to create a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.
- Understand and apply marketing concepts
- Develop and implement a marketing plan
- Assess the effectiveness of the marketing plan
Homework Expectations and Completion Requirements:
- It is designed for individual participation; each individual must register.
This course consists of two 2-hour sessions.
Continuing Education Credit:
Contact Hours: 4
2:00 pm - 4:00 pm CST
|Amigos Member Early Bird Individual Registration||$ 140.00|
|Non-member Early Bird Individual Registration||$ 195.00|