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IGI Global Offers Free Access During October to Article on Target Marketing

With advancing developments in targeted marketing, consumers now receive tailored advertising geared toward individual interest rather than being blasted with irrelevant information. Companies such as Amazon and eBay save items you have viewed on their webpages and subtly slide them into ads on the bottom and sidebars of your browser while you peruse other sites.

Don’t miss our Member-to-Vendor Chat about Quetzal

You won't want to miss our Member-to-Vendor Chat on Tuesday, October 13, at 1:30 p.m. CDT. Jeff Saffer, President of Quertle® LLC., will give an overview of the content, search features and research benefits of Quetzal® Search and Communication, a National Library of Medicine award winning biomedical database.

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