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Course Description
Budgets are tight everywhere, and now is the best time to make sure your community knows how truly valuable your library is! Get ready to launch a marketing program based on time-tested social marketing techniques that will shape and refine your marketing. Social marketing is about marketing things that matter, social causes, literacy, education! Developing a marketing campaign based on our social marketing techniques will allow you to create an exciting and effective marketing campaign.
As an added incentive, you will also have a unique opportunity to meet with an award-winning graphic designer.
Learning Objectives
During this class you will gain the skills and knowledge to:
- Discuss the history of social marketing and its relevance to libraries
- Identify contemporary social marketing campaigns
- Recognize the elements that make social marketing campaigns successful and how to apply social marketing best practices to libraries
- Create a social marketing plan that can be used in your own library
- Meet with a graphic designer to discuss tips for creating clear and useful designs
Target Audience
- Anyone who needs to find tangible ways to market their library
- Anyone who wants to know how to market non-profits successfully
- Anyone who want to get ready to market his or her library by Fall 2010
Prerequisites
None
Homework Expectations and Completion Requirements
Each participant will be expected to fully engage in each class session. Each week we will examine components of successful social marketing campaigns, and every week you will have time in between class to work on how to apply these techniques to your own marketing. A vital component of this class is sharing your findings with your fellow classmates so that together we will build a community of successful marketers of libraries. To make this class relevant, the activities will be structured around your marketing needs; so that you can leave the class with a real plan.
It is designed for individual participation; each individual must register.
Technical Requirements
Live Online System Requirements
Instructors
Mary Evangeliste
Mary has over 17 years of experience in the fine arts and in libraries. She has taught, lectured, and presented in the areas of art history, librarianship, and marketing for groups that include the State Department, Maryland School of Art and Design, University of Pittsburgh, LAMA, ACRL, and ALA. She is the co-founder of Fearless Future and the Director of User Services & Outreach at Musselman Library, Gettysburg College. Mary has been honored with two national library marketing awards: 3M’s 2001 Check-it-out Yourself Day and ACRL’s 2005 Best Practices in Marketing Academic and Research Libraries @your library® Award.
Yvonne Mery
Before becoming a librarian Yvonne worked in the non-profit world where she developed and managed educational programs for Hispanic youth. As a non-profit program developer, Yvonne developed marketing plans, designed materials, and conducted community outreach. She has also taught composition and Spanish and given workshops into learning styles and their application to adult teaching. Yvonne has conducted extensive research into social marketing and believes in the power of marketing social causes to change ourselves and our world for the greater good.
Schedule
This course consists of four 2-hour sessions.
| Instructor: Mary Evangeliste & Yvonne Mery - [ E-Mail ]
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| Contact Hrs:
8.00 |
CEUs: 0.80 |
| Amigos Member Early Bird Fee: $ 245.00 | Non-member Early Bird Fee: $ 270.00 |
| Amigos Member Fee:
$ 270.00 |
Amigos Non-member Fee:
$ 295.00 |
| Available On Request |
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